White-Rabbit

WHITE RABBIT

DEVELOPING A GALLERY’S BRAND IDENTITY

The White Rabbit required an identity for their gallery in Sydney. Using negative space to hide the namesake of the gallery in a brush stroke, I created a logo which encapsulated the brand. The calligraphic brush stroke immediately invokes a Chinese aesthetic while the white rabbit hidden in the logo serves as a metaphor for the elusive nature of art. I also produced branding that continued through to letterheads and business cards.

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Stamp-Mockup
BusinessCard_WR_RET